Education

Bachelor of Journalism in Advertising and Public Relations                                                                                                                                       August 2020
​University of Nebraska-Lincoln – Lincoln, Nebraska                                                                                                                                                GPA: 3.35/4.00
Minor: Art

Work Experience

Main Street Beaufort Director and Downtown Manager​   January 2025 - Current
   City of Beaufort  – Beaufort , South Carolina 
  • Prepares, develops, and distributes marketing materials for Downtown Operations and Main Street Beaufort events, activities, and initiatives
  • Designs and produces promotional content including posters, advertisements, banners, flyers, graphics, and videos
  • Maintains and updates databases for downtown property and business owners, historical building data, and organizational contacts
  • Manages social media accounts for Main Street Beaufort and First Friday, ensuring timely and engaging content
  • Creates and sends email campaigns and newsletters to stakeholders and the public using up-to-date distribution lists
  • Serves as the Public Information Officer for Downtown Operations, managing media relations and public communications
  • Develops and manages the Main Street Beaufort budget, including grants, sponsorships, and project expenditures
  • Assists in the creation and implementation of long-term plans and capital improvement projects for downtown revitalization
  • Oversees event logistics, including scheduling, vendor coordination, volunteer management, and on-site support
  • Photographs and documents events, meetings, and downtown projects for promotional and archival purposes
  • Responds professionally to public inquiries, concerns, and complaints related to downtown operations
  • Prepares and distributes notices and updates to downtown stakeholders, residents, and city staff
  • Acts as the City liaison to the Cultural District Advisory Board and supports its initiatives
  • Prepares reports, presentations, and updates for City Council, advisory boards, and stakeholders
  • Builds and maintains strong working relationships with merchants, residents, City staff, elected officials, and community partners
  • Represents the City of Beaufort at meetings, conferences, and public events related to downtown development
  • Monitors trends in downtown revitalization, tourism, historic preservation, and economic development
  • Upholds the City’s mission and values in all professional activities and communications
  • Monitors and maintains the Main Street Beaufort website as well as websites for two other festivals, ensuring content is current, accurate, and aligned with branding.

Administrative Assistant & Tour Coordinator  ​   September 2023 – January 2025
   City of Beaufort  – Beaufort , South Carolina 
  • Collaborates and assists in preparing, developing, and disseminating marketing material for Downtown Operations events, activities, and incentives
  • Maintains an active email database for multiple organizations under the Downtown Operations umbrella
  • Sends out email campaigns for Main Street Beaufort, Downtown Operations, and the Downtown Merchants Association
  • Creates marketing and promotional material for various events
  • Maintains the Downtown Merchants Association and the First Friday Facebook pages
  • Receives and responds to inquiries, concerns, and complaints from the public in a timely manner
  • Photographs events, meetings, and other things as needed
  • Creates, orders, and delivers printed flyers, banners, and other marketing materials as needed
  • Assists in maintaining data and information for the implementation and creation of annual and long-term budgets, capital improvement plans and initiatives
  • Assists in execution and performs administrative duties for the Downtown Operations, Downtown Beaufort Merchants Association, Activate Beaufort, and Cultural District events and activities
  • Anticipates and assists in preparing, developing, and disseminating notices and information to the participants, residents, city staff, and public.
  • Completes special projects as assigned
  • Establish and maintain cooperative working relationships with those contacted during work
  • Interacts and communicates with the City Manager and Staff, City Council members, Merchants, visitors, residents, commission/committee members, departmental supervisors and employees, visitors, residents, co-workers, other government agencies and external organizations, County personnel, attorneys, consultants, and other elected officials
  • Serves as City liaison with the Tourism Management Advisory Commission and City Council on matters related to tourism
  • Coordinate’s tourism activities with the visitor center, tour operators, bus companies, and organizations: grants special permits as required
  • Creates videos for social media and email campaigns as needed
Marketing Coordinator
​   June 2022 – September 2023
   Fripp Island Golf & Beach Resort  – Fripp Island , South Carolina 
  • Filled in for Marketing and Communications Director as needed 
  • Created a weekly analytics report
  • Attended meetings to report weekly analytics and gather important information
  • Interacted with members, guests, and owners of the Resort
  • Worked with other departments to create digital marketing plans 
  • Photographed edited, and published photos of rental homes 
  • Collaborated with Club and Marketing Director to create and publish a quarterly Club editorial publication
  • Executed and creates email campaigns to target markets
  • Created a weekly activities and events email for current guests 
  • Produced Marketing materials, written articles, promotional materials, and literature for digital and print use
  • Updated and maintains the Resort’s website
  • Created various banners to promote Resort activities 
  • Maintained, monitors, and creates engaging content on the Resort's social media accounts 
  • Used platforms such as Hootsuite, Buffer, or Sprout Social to plan and schedule social posts
  • Created and maintains a social media plan 
  • Created various videos for TikTok
  • Used the Adobe Creative Suite to create print and digital content 
  • Used email campaigns to communicate effectively with guests, club members, and employees
  • Answered customer’s calls and transfers calls if needed
  • Photographed events, wildlife, products, food for media needs
  • Gathered information quarterly for a Resort publication
  • Designed and develops graphics for marketing needs
  • Collaborated with different departments to gather materials for various campaigns
  • Answered Guest and Member phone calls and emails promptly
  • Communicated with Marketing Director to determine effective marketing techniques
Marketing Assistant 
   January 2021 – June 2022
   Fripp Island Golf & Beach Resort  – Fripp Island , South Carolina 
  • Produced Marketing materials, written articles, promotional materials, and literature for digital print use
  • Maintained and updates the Resorts’ website
  • Created a weekly social media plan
  • Used the Adobe Creative Suite to create print and digital content
  • Monitored, maintained and created engaging content on multiple social media platforms
  • Used email campaigns to communicate effectively with guests and club members
  • Created emails for internal communication across multiple departments
  • Answered and transfers calls as needed
  • Photographed products, food, events, wildlife, and activities
  • Designed and develops graphics for marketing needs
  • Created and produced videos and photographs rental homes for the website
  • Communicated with Marketing Director to determine effective marketing techniques
  • Monitored Analytics to ensure goals are met
  • Gathered information to create a quarterly publication for club members
  • Wrote and edits articles for internal and external needs
  • Utilized a variety of communication methods, including written, visual, and social media, to inform the general public and employees about programs and Resort events
  • Routinely responded to emails and social media messages
  • Prepared the monthly calendar with department hours, events, and restaurant specials
  • Created door flyers and banners for events and restaurant specials
Social Media Manager
​   August 2021 – June 2022
   Moss & Hatchet – Beaufort, South Carolina
  • Created social media schedule and plan
  • Gathered media for content
  • Worked with business owners to create events
  • Created print material to be handed out at various events
  • Photographed events and food as needed
  • Routinely responded to comments and messages on social media
Marketing Assistant 
​   November 2020 – January 2021
   Beaufort County Parks and Recreation  – Beaufort, South Carolina 
  • Produced Marketing material, written articles, promotional materials and literature for digital and print use
  • Communicated directly with local businesses to develop relationships
  • Sought sponsorships for the Department’s programs and special events as required
  • Updated and maintains the Department’s website
  • Responded to comments and questions on social media
  • Maintained, monitors and creates engaging content on the Department’s social media accounts
  • Created and maintains a social media plan
  • Used the Adobe Creative Suite to create print and digital content
  • Used email campaigns to communicate effectively with members of the public
  • Answered customers calls and transfers calls if needed
  • Scanned and files paperwork in to the departments system using Maxgalaxy
​
Student-Athlete, Rifle
   August 2016 – August 2020
   University of Nebraska-Lincoln – Lincoln, Nebraska
  • Balanced a full academic course load with 20+ hours a week of athletic commitment and maintain a high standard of excellence in both
  • Communicated with staff, coaches, and teammates to pursue a common goal and establish strong interpersonal relationships through strong verbal and written skills
  • Demonstrated resiliency and perseverance by overcoming obstacles such as physical injury by strengthening mental approach to athletics and other areas of life​
Intern
​   June 2019 – August 2019
   The Beacon Newspaper – Port Clinton, Ohio
  • Checked copy text for errors prior to production and communicated changes with leadership
  • Wrote articles for publication in local paper that covered both community and current events
  • Developed and managed the launch of websites to meet the needs of clients through WordPress software
  • Maintained websites through strong relationship and trust with clients
Date Collector
​   May 2019 – July 2019
   Ohio State University – Columbus, Ohio
  • Surveyed beachgoers about their experience collecting both qualitative and quantitative data
  • Observed with close attention to detail to communicate accurate results to staff
Camp Counselor
​   May 2018 – August 2018
   Civilian Marksmanship Program – Anniston, Alabama
  • Evaluated campers based upon skill level and worked groups of 5 or more to fix shooting technique and develop knowledge of rules and safety
  • Traveled to various high schools around the United States interacting with a diverse population of youth
  • Collaborated with other counselors to ensure weekly chore assignments were completed, including the cleaning and maintaining of bathrooms, restocking snack supplies, and other duties as assigned
  • Mentored young students in the mental side of shooting and educated them on further opportunities in the field